Marketing Specialist Opportunity in Seattle

URL: http://www.fsci.com/
Company: fishercommunicationsinc
Telephone: mburcham@fsci.com
Application URL: http://www.aplitrak.com/?adid=bWJ1cmNoYW0uMDA1MjQuMzYzMUBmaXNoZXJjb21tdW5pY2F0aW9uc2luYy5hcGxpdHJhay5jb20

Reference: 657
Type: Permanent
Position: Marketing Specialist
Location: Seattle, Washington
Industry: Media
Salary:
Description:

SUMMARY OF JOB:

The Business Development Specialist is responsible for planning and implementing non-traditional revenue generating programs in collaboration with managers and Account Executives (AE’s) from Radio, KOMO TV and Fisher Interactive Network (FIN)

ESSENTIAL DUTIES AND RESPONSIBILITIES :

  • Provide leadership and professional expertise in the planning and implementation of custom programs, campaigns and special events that will generate non-traditional revenue for the stations
  • Work with sales managers to achieve budgetary goals for both revenue and expenses for each program
  • Work with our business development consultant on strategies and action plans
  • Attend sales calls with Account Executives as needed to help promote and sell campaigns
  • Utilize Fisher’s extensive collection of marketing assets that include cluster events, cause –related marketing programs, interactive platform, radio creative capabilities, and product placement opportunities.
  • Identify and participate in discussion and decision making about strategies, opportunities, potential conflicts and other issues related to the successful production of events
  • Handle all details as it related to executing smooth running special events and programs (i.e. obtaining special permits, working & communicating with sponsors, train volunteers and working staff for each events, creating timelines, etc.)
  • Prepare end of event reports and recaps for sponsors
  • Prepare pre and post event analysis and assess opportunities and make recommendations for improving events and programs
  • Assist with other functions in the sales department as needed and assigned
  • Manage projects throughout all stages that may include: program conception, outline/presentation, client presentation, interdepartmental liaison, design direction, execution, client contact
  • Coordinate all aspects for special campaigns to ensure client satisfaction
  • Facilitate interaction with managers and Account Executives in TV and FIN to identify and create multi platform sales opportunities
  • Serve as a liaison between TV, Radio, FIN, promotions, programming, design, and creative departments
  • Facilitate social media to support ongoing sales programs
  • Other duties may be assigned.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the education, knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience:

3-5 years of experience required

Education:

Bachelor’s degree (BA or BS) required

Other Qualifications:

Outside Sales Experience preferred with strong organizational skills.

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