Communications Intern Description
About the Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission
COMMUNICATIONS INTERN, AMERICAN RED CROSS, NORTHWEST REGION
Under the supervision of the Regional Communications Department of the Red Cross, the public affairs intern will support the goals of the regional chapter office by creating and administering projects and programs to expand the reach of the Communications department and the visibility of the Red Cross within the region.
Interns will focus on various aspects of public affairs and communications efforts in the following Red Cross lines of service:
- Service to the Armed Forces
- Preparedness, Health and Safety Services
- Disaster services and response
- Biomedical Services
MAJOR DUTIES AND SPECIFIC RESPONSIBILITIES
A Red Cross communications intern may:
- Assist with coordination, outreach and event planning and special projects
- Provide communications support on national Red Cross initiatives, such as Home Fire Campaign, Giving Day, Heroes recognition events, etc.
- Provide communications support on product launches, such as new mobile apps
- Assist in the development of a social media strategy tailored to the local community
- Generates written and visual content for press releases, blogs, websites, social media, marketing plans and more
- Assists Public Affairs volunteers and other staff at events and meetings (occasionally held at the Seattle chapter)
- Provides communications-related information for monthly board updates, which includes compiling press clips, measuring media relations results and tracking social media account activity
- Compiles and updates media lists
- Coordinates photo shoots/events
- Works to recruit Public Affairs volunteers and future interns
- Works on special projects and events to further develop communications assets to be used by the chapter and the organization more broadly.
- Dresses appropriately to professionally represent the Red Cross – generally business casual
- Attends meetings and training as requested or required
- Maintains all equipment in a clean, approved condition and returns unused materials and supplies to their appropriate places in a timely manner – generally within 1 business day
- Transports equipment, materials, and supplies to and from work site
Education and Experience:
The American Red Cross public affairs internship program is designed for Washington State college students to gain experience in a broad array of communications business segments including publishing, content development, Internet, social media engagement, events, project management, broadcast, and research.
Candidates should be entering their junior or senior year at a 4-year Washington State accredited college or university or be in an advanced degree program. Some exceptions to academic level may be made. Students should receive school credit for their internship at the Red Cross.
Candidates should also demonstrate exceptional writing skills and proficient use of AP Style. Portfolio or writing examples are required in the application.
Interns should have some experience in one of more of the following disciplines: social media, writing, photography, videography, editing, and project management.
Knowledge, Skills and Abilities:
- Ability to work both independently and with the public affairs team
- Familiarity with Windows Operating system and software
- Familiarity with Microsoft Office
- Familiarity with Facebook, Twitter, YouTube, Word Press and other social media platforms
- Ability to type 45 wpm
- Ability to lift and carry 50 pounds
- A positive and professional attitude and demeanor
- Excellent interpersonal and written communications skills
- Ability to operate video equipment a plus
- Ability to work a variety of shifts
- Ability and enthusiasm to market American Red Cross products and services.
- Valid Washington State driver’s license and a good driving record
- Ability to pass a background check
- Has own vehicle to transport equipment and materials
The Application Packet Should Include the Following:
Resume. Please be sure that this resume accurately reflects your work experience (paid and unpaid) and any school or community activities that you would like us to know about. Include the name of all organizations, the title of your position and the dates of participation.
Personal Statement/Cover Letter. The letter should indicate why you want to be an American Red Cross intern, how your classes and experiences have prepared you for the internship program, and what you hope to contribute to your assigned position.
Writing/Photo/Video Sample. An example of the applicant’s writing ability or design work if applicable. Samples should be submitted as a PDF, Word Document or Web Link.
Materials listed above should be addressed to:
Betsy Robertson, Regional Communications Manager
POLICIES AND EXPECTATIONS
The internship experience is an extension of the classroom and should help students build skills that will help them towards their professional goals. Some work will be administrative.
The Red Cross will introduce you to important contacts within our organization and familiarize you with company rules, policies, expectations and resources early on. Learning objectives, responsibilities and expectations for students will be discussed on the first day of the internship. These include the nature of the internship, supervisory arrangements, start and end date, and work schedules.
We include interns in staff meetings and related professional activities when possible. Schedules may include attending required or recommended classes, seminars, and/or meetings.
The intern will be assigned a mentor/supervisor who will be responsible for monitoring the progress of the intern, sharing feedback about work performance, provide training or be available to answer questions and is willing to complete an evaluation at the end of the internship.
We encourage interns to ask questions to clarify job responsibilities. The American Red Cross is an Equal Opportunity Employer.
Interns must comply with applicable federal, state and local laws relating to workplace safety. The Red Cross prohibits discrimination in the workplace and is committed to equal employment opportunity, affirmative action, and nondiscrimination on the basis of race, color, national origin, gender, marital status, religion, age, disability, and veteran status. This commitment includes equal opportunity and non-discrimination on the basis of sexual orientation and compliance with the Americans with Disabilities Act, which prohibits discrimination on the basis of disability in the workplace.
Intern orientation will cover:
- Volunteer Connection
- Volunteer Services
- Red Cross services, outreach, and training
- Computers and IT
- Public Affairs Essentials